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Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012 PDF




: Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012

ISBN : #3709111412 | Date : 2012-02-27

Description :

PDF-13795 | The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer researc… Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012


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Marketing Cases from Emerging Markets PDF




: Marketing Cases from Emerging Markets

ISBN : #3642368603 | Date : 2013-09-03

Description :

PDF-614a6 | Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is compos… Marketing Cases from Emerging Markets


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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything PDF




by Fred Crawford : The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

ISBN : #0609608207 | Date : 2001-06-26

Description :

PDF-389d1 | The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an “expedition into the commercial wilderness” to find the answers. What they discovered was a new consumer — one whom very few companies understand, much less manufacture products for or sell pr… The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything


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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by by Fred Crawford

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by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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Coal Biotech Transformation Business Support PDF 5bfa47790

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From Coal to Biotech: The Transformation of DSM with Business School Support PDF




by Jean-Pierre Jeannet : From Coal to Biotech: The Transformation of DSM with Business School Support

ISBN : #3662462982 | Date : 2015-04-16

Description :

PDF-3b521 | This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also … From Coal to Biotech: The Transformation of DSM with Business School Support


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Digitaler Darwinismus Stille Angriff GeschA4ftsmodell PDF 1806babfe

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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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Product Managers ToolkitAE Methodologies Professionals PDF 4ce902813

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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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Information Security International Conference Proceedings PDF Eaa2ae7d8

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Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #354029001X | Date : 2005-10-19

Description :

PDF-ef898 | This volume contains the proceedings of the 8th International Information – curity Conference (ISC 2005), which took place in Singapore, from 20th to 23rd September 2005. ISC 2005 brought together individuals from academia and – dustry involvedin manyresearchdisciplines of information security to foster the exchange of ideas. During recent years this conference has tried to place special emphasis … Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)


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Upside Profiting Profound Demographic Shifts PDF 9d853c6f9

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Upside: Profiting from the Profound Demographic Shifts Ahead PDF




by Kenneth W. Gronbach : Upside: Profiting from the Profound Demographic Shifts Ahead

ISBN : #081443469X | Date : 2017-04-13

Description :

PDF-e7b64 | Get ready to ride the next generational wave. Demographics not only define who we are, where we live, and how our numbers change, but–for those who can read beyond the raw figures–they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workfo… Upside: Profiting from the Profound Demographic Shifts Ahead


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Upside: Profiting from the Profound Demographic Shifts Ahead by by Kenneth W. Gronbach

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Building Routes Customers Strategies Profitable PDF E9a196801

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Building Routes to Customers: Proven Strategies for Profitable Growth PDF




by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

ISBN : #0387799508 | Date : 2009-02-06

Description :

PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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Building Routes to Customers: Proven Strategies for Profitable Growth by by Peter Raulerson

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